Supermarket offers to consumers totaled 750 mln euros in 2014‏

Gazzetta team
Supermarket offers to consumers totaled 750 mln euros in 2014‏
Large supermarket chains and their suppliers offered Greek consumers products with a nominal value of 750 million euros in special offers during 2014, while this trend continued at a similar pace in the first half of 2015, a survey by IELKA showed on Wednesday.

The survey examined the contribution of special price offers and promotion actions in the supermarket sector. The total value of special offers to consumers through large supermarket chains in 2014 reached 750 million euros last year, up 12 pct from the previous year. If discount coupons were to be added to this amount, the resultant benefit was more than 180 euros annually per household on average.

The categories with the largest special offer sales (approaching 50 pct) were detergents and healthcare products. A report by Hellenic Statistical Authority showed that in the period 2009-2013, average monthly spending on food products has fallen by 13.8 pct, reflecting a combination of price declines, higher offers and purchase of cheaper products.

The survey, conducted on a sample of 2,000 consumers around Greece, offered evidence that Greek consumers tend to exploit special price offers and discounts by supermarkets.