Supermarket offers to consumers totaled 750 mln euros in 2014
The survey examined the contribution of special price offers and promotion actions in the supermarket sector. The total value of special offers to consumers through large supermarket chains in 2014 reached 750 million euros last year, up 12 pct from the previous year. If discount coupons were to be added to this amount, the resultant benefit was more than 180 euros annually per household on average.
The categories with the largest special offer sales (approaching 50 pct) were detergents and healthcare products. A report by Hellenic Statistical Authority showed that in the period 2009-2013, average monthly spending on food products has fallen by 13.8 pct, reflecting a combination of price declines, higher offers and purchase of cheaper products.
The survey, conducted on a sample of 2,000 consumers around Greece, offered evidence that Greek consumers tend to exploit special price offers and discounts by supermarkets.